According to the latest JMK research findings, Hero Electric, India’s leading electric two-wheeler manufacturer, is the most preferred brand in the Indian EV industry.
Hero Electric unveiled a new campaign, ‘India’s No. 1 EV’ Company, to commemorate the milestone. It leverages Hero Electric’s 14-year track record of building and leading India’s electric two-wheeler ecosystem. Hero Electric hopes to communicate its pioneering efforts in electrifying the two-wheeler area and secure its position as a market leader in the category with this campaign.
Naveen Munjal, Managing Director, Hero Electric, said, “We are delighted and thank everyone for their support in making Hero, India’s no.1 Electric two-wheeler brand. We are glad to be operating in a country where consumers are becoming more aware and making greener choices that motivate us further to drive the mobility shift. There is an increased demand for EVs over the last few years that has helped us to stay India’s largest EV brand. This campaign is to recognize every individual who has supported us in our journey and responsibly chosen to make The Smart Move! With our varied product offerings and support from the Government, we are leading the change to transform the automotive two-wheeler market and stand at the forefront of this dynamic sector.”
Sohinder Gill, CEO of Hero Electric, said of the campaign, “It’s time to thank our customers who have put their trust in our products and the Hero brand throughout our climb to the top.” I believe that being No. 1 entails several commitments, including serving as a role model for running our business in a fair and equitable manner that benefits the customer, society, and environment. As a leader, we will continue to work toward the development of an ecosystem that facilitates the transition to electric mobility. India is on the verge of a big revolution in sustainable, zero-carbon transportation, and we would love to play a role in making our world a better place to live and breathe.
The ‘India’s No. 1 EV’ campaign focuses on the innovation that catalyzed the electrification of India’s two-wheeler space. The campaign aims to raise awareness and empower millions of Indians to join Hero Electric on their road to electrification. The goal of ‘India’s No.1 EV’ campaign is to develop and market the greatest electric two-wheelers. Hero Electric has built the vital foundation for EV with the best technology and innovations, with over 14 years of leadership, over 400,000 customers, 700 dealerships, and a wide product range.